Design | Optimisation | Copywriting

Multimedia | Design Tutorial | Usability

Portfolio | Appraisal | Prices | Design Faq

Development | Marketing | Non Profit

E-commerce | Optimisation Tutorial

Rankings | Promotion | Optimisation Faq

Design Styles | Search Engines | HTML

Internet History | Computer History

Testimonials - 2

The fact that you have visited this page shows that you understand, to some extent, the importance of search engine promotion through optimisation of your website. The vast majority of people think that once their site has been designed and uploaded to the web, the visitors will come flocking in, but it isn't that straight-forward.

The search engine promotion that we mainly deal with involves a process that utilises the optimisation of your website and copywritten content in such a way as to reach targeted visitors and achieve high rankings in all the important search engines. The vast majority of website design companies do not have the skills to achieve the rankings and visitors you require to make YOUR business successful on the web.

Effective search engine promotion through optimisation begins with careful research of a specific product marketplace and potential competition, and the combination of 'key' words and phrases that are most likely going to be used by people searching for that particular product or service. Google is by far the most important search engine on the web and the one from where most of your traffic will be generated, and their 'algorithms' are the basic criteria around which we base most of our research, although we will optimise your web site to achieve a top 10 ranking (in time) in all the major search engines.

This is completely different from the search engine promotion services offered by most other companies, some of whom will do nothing more than submitting your site to hundreds of search engines using automated software - a procedure that has no real benefit for the following reasons:

The major engines, of which there are only four, account for 95% of all traffic on the Internet, therefore submission to hundreds of engines will be a pointless exercise. Using submission software could actually result in a lower search engine ranking.

There is no point submitting your website if it has not been optimised to achieve a top search engine ranking. There are millions of sites on the web and if yours isn’t optimised then it will be totally lost in the crowd.

As the search engines are prone to change their ranking algorithms from time to time and without warning, if you are an ongoing client of ours we will monitor your website closely. We will also research and submit your optimised pages to targeted industry specific directories, which despite being small, are very focused and can encourage good results.

Unlike most so-called search engine promotion experts, Knobblycrab Website Design will not create thousands of doorway pages for your website, which we believe is only a temporary solution and not entirely ethical. We will work with your specific requirements to develop - or redevelop - your site to make it search engine friendly and then submit your website to the four principle engines by hand.

The more search engine friendly a site is to begin with, the more chances it has for high rankings further down the line. Search engine promotion through optimisation is the most important aspect of your online business success as most businesses have thousands of competitors, so you run the risk of being rendered virtually invisible if your website has not been optimised.

Our search engine promotion skills will get your business seen by the thousands of potential customers looking for your product or services. Go to Google and imagine that you're looking for your product or service. Enter what you're looking for in the search box and see how many pages are returned. Can you find your website? How far down the page are you? If you don't show up on the first two pages, your prospects for attracting potential customers are not looking very encouraging. If you would like to know more about search engine promotion, optimisation or website design, we'll be happy to answer any questions you might have - and all it will cost you is the price of a phone call!