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Testimonials - 2

Q Do you offer any guarantees on your search engine optimisation services?
A No. We're confident that the initial optimisation carried out on your website will get you top ten rankings in time - and with link building - for your most important keyword phrases, but because the search engines change their algorithms now and again you might actually drop some places. This means that your website would need 'tweaking' to recover your rankings, which may take some time to filter through. It's the optimisation specialist's job to try to keep one step ahead.

Q How do you differ from other website design and search engine optimisation companies?
A Basically, we won't rip you off or make promises we can't keep! Our optimisation prices are very realistic - in fact, we challenge you to find a company that could give you a better service for the prices we charge.

Q Do you have a set pricing structure for your optimisation services?
A No. We base our search engine optimisation prices on the specific needs of an individual website so if you want work carried out on a simple site, or want a simple site developed and optimised, it will cost you less than a site that's complex and therefore needs more work to get it ranked well in the search engines.

Q How long after the optimisation has been carried out can I expect to see results?
A Providing the website has been in existence for some months, you could see results after about two weeks. A new site would take anything up to 18 months to get ranked well in Google, but less in Yahoo and MSN, depending on how competitive the product or service you wish to promote is.

Q Can optimisation be carried out on a personal website or is it only effective on websites promoting their business services and products?
A Optimisation can be implemented into any website for whatever the website is about. Dynamically built sites and "Flash" sites can be optimised too, but there are limitations and good results cannot be guaranteed.

Q If my website achieved high rankings after being optimised, would it maintain them?
A A lot depends on the search engines and their algorithms, which basically means what they like to see within the structure and material of any web-page. You could hold your position for many months without any additional work and there again, you could drop after a month. When this happens the website will need 'tweaking' to regain your rankings.

Q Have all the highly ranked websites got to their top rankings through search engine optimisation?
A We would say , generally speaking, yes. Some sites are branded (household names) which makes it quite easy to get top rankings. Others have unlimited budgets and use their financial resources to climb the top through link purchasing. Others get there through spamming the search engines in some way, but their success is likely to be very short-lived.

Q I've been told I need hundreds of links from other sites to make it to the top of the rankings - is this true?
A No, but the more competitive your product the more links you will need. These days the search engines do put a lot of relevance on links that point to your site as a link pointing to your site is like giving your site a positive vote. What's more important is that the site linking to yours is of good quality, has good PR (page rank), and better still, is related to the products or services that you're marketing on your website. Ten links from good quality sites with good PR that are related to yours in some way are far better than a hundred links from poor quality unrelated sites.