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Testimonials - 2

The Internet marketing process is often overlooked by the majority of companies hoping to make their presence felt on the web. However, to take full advantage of this medium, you need to devote as much attention to Internet marketing as you do to the design. Unfortunately, there are very few companies in the UK with the skills or experience to do this.

Our aim is to develop an effective Internet marketing solution through an integrated approach of both design and marketing to harness the full potential of the Internet for your company. Below is a summary of the components that make up our Internet marketing package, but as every client is unique, we research the target market of each of our customers and create a personalised Internet marketing plan that will achieve the best results for their particular requirements.

Reciprocal and One Way Links:
We will research your target market and identify the type of sites that are appropriate for building in-bound links from. Using groups, lists and keywords we can build a master list of sites to contact. We then visit these sites one by one to find the e-mail address of the site maintainer to contact and from whom to gather information about the relevance of the site in question. We then contact the site maintainer by e-mail with our proposal, which we write and, in relevant cases, also personalise/customise. We correspond with them and answer any questions they may have. For sites where an in-bound link is actually generated, we supply our suggested HTML, provide help on setting it up, then alter the HTML to create a similar link where necessary on your own site, confirm and check to see that the in-bound link is functioning, and deal with any other issues regarding this relationship.

Blogs:
These are a relatively new marketing medium. Put simply, we set up a 'blog' website for you where copywritten content is then continually added about your industry, products, services and all related issues and any information contained within the pages is updated on a regular basis. This 'blog' serves as a back-up to your principle website and provides an opportunity for the addition of links that will direct the visitor to internal pages of that main site.

Newsgroups:
There are thousands of special discussion groups commonly referred to as 'newsgroups' on the Internet who are, essentially, highly focused groups of people that cover every possible interest or subject matter. We will research these lists and select the most appropriate ones for your target market, then send a specially prepared informative article to the chosen newsgroups including a link directed back to your site.

E-zines:
These are online newsletters of which there are literally thousands on the web covering every possible subject imaginable. To receive these e-zines, people CHOOSE to subscribe, and so they therefore become highly qualified leads. With the provision of an e-zine from your website, you are then able to submit articles to a number of subscribers where a link back to your site within the text content could generate an increase in traffic and sales.

Opt-in E-mail:
This is the part of Internet marketing that brings everything together. All the areas previously described have been methods to encourage people to visit your site. However, this often isn’t enough. Once a visitor comes to your site you need to 'hook' them so they will return and an opt-in e-mail facility is the most effective method for doing this - 'opt-in' meaning that the visitor specifically chooses to be put on your e-mail list. The 'bait' for enticing them into doing this is the offer of free information in the form of a personal online newsletter, or e-zine, which has been previously mentioned. This will allow you to nurture a growing list of prospective customers who are interested in the kind of products and services you offer, enabling you to turn a casual visit to your website into a successful long term business relationship built on friendship and trust.

Copywriting:
The overall design of your website creates an initial visual impact and therefore is the first impression a visitor will get, yet the most important aspects of the site are overlooked - the copywriting and optimisation. What will ultimately hook the casual visitor and turn them into a valued long term customer - and improve your rankings in the search engines - is good quality copywritten text content that has been professionally optimised. Most design companies were initially set up by either programmers or graphic designers, neither of whom would have been necessarily experienced in the world of Internet marketing so unfamiliar with the advantages targeted copywriting and optimisation have on website. We have the ability to create or re-edit written text, turning it into professional direct marketing copy that will entice visitors to take positive action.

Internet Marketing Analysis:
Once we have set up your Internet marketing program then we will want to analyse the results. This is essential for you and us so we can both see how your personal Internet marketing initiative is performing, where it is proving to be most effective and, most importantly, your ROI (return on investment).

Press Releases:
This is only suitable for a site that is particularly newsworthy or offers any unusual services. In these circumstances we will send details of your site to our database of online journalists and websites that deal solely with press releases.

Affiliate Programs:
If you have a product that can be ordered over the Internet, then you should consider setting up an affiliate program, which will allow thousands of other sites to sell your product on a commission basis.