
Design | Optimisation | Copywriting
Multimedia | Design Tutorial | Usability
Portfolio | Appraisal | Prices | Design Faq
Development | Marketing | Non Profit
E-commerce | Optimisation Tutorial
Rankings | Promotion | Optimisation Faq
Design Styles | Search Engines | HTML
![]()
Interactive Dynamic Website Development
Websites have evolved from static online brochures to become interactive dynamic sites. This is usually achieved by the use of a database which, being linked directly to the web pages, is able to serve content on the fly, i.e. in real time. The development of websites like this involves advanced programming skills, and even though this type of site can sometimes present obstacles regarding achieving rankings in the search engines, because of our experience in optimisation methods, these problems can in most cases be overcome.
Real Time Updates
This means that sites can be updated in real time. For example, a discount travel site could show up-to-the-minute availability and prices of all the flight packages they offer. When a particular flight is fully booked, the site would show this immediately. Another example of this type of website development would be an auction site that has constantly changing prices in response to bids from visitors to the site.
Database Applications
There are thousands more applications for database development and in the near future database driven sites are going to become the norm. This is partly due to the fact that web development sites are growing larger all the time and it is impractical to update a large site in any other way. The most common databases for website development are Access for simple databases, SQL for more complex databases and Oracle for the largest, most complex jobs.
Powerful Business Tool
The prime benefit of website development is that it involves full application programming which is served from a host computer. This means the application is virtually unlimited and anything you do with a computer program can be applied to the web. This turns the web into a very powerful business tool.
Active Server Pages
We have a specialist website development team that consists of programmers with extensive experience of building dynamic and database driven sites. Whatever you need our development team can develop the most effective solution for your requirements. Although our website development team uses many different technologies, we recommend ASP - Active Server Pages, a windows based server side programming language - as the best solution.
Prices vary from one website design company to another and making an informed decision about who you want to handle your online marketing campaign could be a tricky business when faced with so many different pricing structures, so compare services carefully and investigate claims thoroughly.
Many people with unique or particular online marketing requirements opt for the development of a website design package that will produce a themed site - something that will ultimately take advantage of the most effective use of the Internet for any chosen business project.
To promote good results in the search engines, the semantics of each page of a website should be inter-linked creating, not so much a mantra dedicated to one subject matter with over-use of relevant keywords but a comprehensive document that cross-references all topics referred to within the entire content of that website.
Copywriting for the web specifically involves applying search engine optimisation techniques to the creation of any text content from the very beginning of your website development project if you want to be sure of the best possible chance for lasting success in marketing your product or service online.